Aug
20th
Thu
20th
My favorite advertising slogan is the one for Miller High Life - “The Champagne of Beers.” What this says to me is that this product is by far the classiest in a category that is not classy at all. It’s like saying Spam is the caviar of meats in a can. Motley Crue is the Radiohead of hair metal. Miley Cyrus is the Denzel Washington of Disney. It doesn’t make it less enjoyable, but let’s not pretend to be something we’re not.
